Event Stream Import

Event Stream Import: Cheetah Digital offers multiple methods to import data into your marketing database. One of these methods is using the Event stream import (ESI) feature. ESI is a unique importing solution specifically designed to allow direct data ingestion from other Marigold product sources such as Loyalty, Interactive Moments, AI Analytics, or any other Marigold source generating events. Event stream import does not support importing data from sources outside of Marigold.

Data or events imported using ESI form the basis of ongoing data synchronization between Cheetah Digital and the source systems. Once imported, the data behaves like any other table—available for use in filters, triggers, and personalized campaign content.

Enabling and configuring ESI

Contact your Marigold Representative to get the Event stream import feature activated in your account. This feature also entails a specific configuration set up step which is also completed by the Marigold Representative.

Once ESI set up is complete, you will find the following assets created in your Cheetah Digital.

• A unique Event stream import template is created for each of the Marigold source products that the data is imported from. This is accessible from Data >Event Stream Import Template.

• An Event stream data map that is linked to the import template. Used to identify the correct table into which the data needs to be loaded, as well as the fields in that table where each column in the import file will be stored.

• A new destination database table where you want to load your import data, including all the necessary fields and joins, as well as the unique identifier. This database table is joined to your recipient table of choice, which is defined during the initial setup process.